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Deadline -  January 19, 2018

2018 Judging Criteria

Award Categories & Judging Criteria

INSTALLER OF THE YEAR
Judging Criteria:

1) How does your company provide exceptional service to its customers?
2) What business practices and marketing strategies does your company use to ensure its success?
3) How does your company make sure its personnel are properly trained?
4) How does your company keep its employees motivated and fulfilled?
5) How does your company contribute to the communities it serves?
6) In what ways does your company contribute to the security industry?

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INTEGRATED INSTALLATION OF THE YEAR
Judging Criteria:

1) Innovation
2) Systems design
3) Integration of at least three electronic systems (e.g. access control; burglary/intrusion alarm; video; fire alarm/life safety; outdoor perimeter protection)
4) Seamlessness of installation
5) Uniqueness of application and ease of operation
6) End-user satisfaction

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BEST OVERALL INTEGRATED MARKETING PROGRAM
Judging Criteria:

1) Overall central marketing theme used company-wide
2) Appearance and use of color
3) Unique types of marketing materials
4) Originality and innovation
5) Cost-effectiveness and value
6) Company representation effectiveness and appeal

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BEST COMMUNITY OUTREACH PROGRAM
Judging Criteria:
The Community Service Program award is designed to pay tribute to an installing security company that exemplifies the best in volunteerism, as well as a sense of caring and responsibility for others that connects citizens and solves community problems.

1) Overall creativity and effectiveness in meeting community service objectives
2) Depth and scope of volunteer activities with results obtained
3) Lasting impact in the community
4) Corporate vision and reason for getting involved

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BEST SOCIAL MEDIA CAMPAIGN
Judging Criteria:

1) Originality, creativity and uniqueness of messaging. Use of space as a whole.
2) Consistency and frequency of updates
3) Interactivity with followers/customers/prospects
4) Evidence of new sales generation
5) Evidence of boost in traffic/likes/followers
6) Prominence of security and safety themes
7) Use of multimedia (photos, videos, podcasts, etc.)
8) Design of dedicated landing pages

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BEST NEWSLETTER or CONTENT MARKETING (print or electronic)
Judging Criteria:

1) Appearance - overall design layout, graphics, photos, color scheme and paper quality (if hard copy)
2) Editorial quality content and usefulness of information
3) Originality and presentation appeal
4) Readability
5) Company representation effectiveness and appeal

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BEST DISPLAY ADVERTISEMENT (print or electronic)
Judging Criteria:
1) Attention-getting overall design
2) Readability and visual appearance
3) Quality of text and copy
4) Company representation and call-to-action effectiveness

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BEST PROMOTIONAL GIVEAWAY ITEM
Judging Criteria:
1) Originality & creativity
2) Use of company logo & message
3) Quality of item
4) Cost-effectiveness

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BEST SALES BROCHURE
Judging Criteria:

1) Appearance - overall design, graphics, photos, color scheme and paper quality
2) Informational content and presentation for residential/commercial/industrial applications
3) Originality, Readability
4) Company representation effectiveness and appeal

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BEST PROMOTIONAL VIDEO or AUDIO (online, television or radio)
Judging Criteria:
1) Initial impression, visual appeal and/or voice-over quality
2) Content and clarity of message
3) Overall production quality
4) Inclusion of company slogan, logo and/or catchy jingle
5) Emotional response and/or audience takeaway value
6) Call-to-action effectiveness

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BEST VEHICLE GRAPHICS DESIGN
Judging Criteria:
1) Symmetrical proportions to vehicle size, shape and relative position
2) Overall design layout, graphics, photos and color scheme
3) Readability
4) Company representation effectiveness

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BEST WEBSITE DESIGN
Judging Criteria:
1) Download speed and production quality
2) Originality and presentation appeal
3) Appearance – overall design layout, graphics, photos and color scheme
4) Editorial quality content and usefulness of information
5) Company representation effectiveness

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